Ruby


New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm. From streetwear origins, RUBY has enchanted its audience under the direction of designer Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured. To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

Ruby logo or thumbnail

  • Shop A0.06 Ground
  • 6/166 Cashel St Christchurch
  • (03) 377 3632
  • Visit Website
  • giftcards accepted
  • Opening Hours

    • Monday - Friday: 9:30 am – 5:30 pm
    • Saturday - Sunday: 10:00 am – 5:00 pm
  • Holiday Hours


  • RUBY Unveils its Reimagined Christchurch Home at The Crossing


    After an eagerly anticipated redesign, RUBY has reopened the doors to its refreshed store, a space that feels both warmly familiar and entirely new.

    Find Out More

    A Weekend of Style: Colour, Confidence and Practical Advice


    Personal stylists Abby Button and Stephanie Rumble bring a weekend of colour, confidence and practical styling to The Crossing

    Find Out More