YOUKNOW Is Back at The Crossing
Ōtautahi, they heard you – and they’re coming back.
Kiwi streetwear brand YOUKNOW is returning to The Crossing this May for a full week of exclusive drops, giveaways and good times. If the last visit is anything to go by – fans were lining up from as early as 4am to be first through the doors – this one is going to be big!
Founded in 2017 by Joe Webb, YOUKNOW started as a phrase shared between friends to show support. It was printed on a t-shirt, went viral, and grew into one of New Zealand’s most exciting streetwear labels; built on confidence, comfort, and community. This is their second pop-up at The Crossing, and it’s arriving at the perfect moment.
Event Details
- Dates: Sunday 10 – Sunday 17 May 2026
- Hours: Monday–Friday 9:30am–5:30pm | Saturday & Sunday 10am–5pm
- Location: The Crossing – Ground floor, opposite Fresh Choice. Check our visitor map.
A True Kiwi Collab Moment
The timing is no coincidence. The activation lands in Ōtautahi to coincide with mates SIX60’s sold-out show at the brand new One New Zealand Stadium, the very first concert ever held at the venue. Once in a Lifetime is exactly that: SIX60 and SYNTHONY headlining Saturday 16 May at the country’s newest premier venue, right in the heart of the city.
To mark the occasion, YOUKNOW has dropped a limited edition YOUKNOW x SIX60 collaboration merch line, available exclusively in-store at The Crossing throughout the week. Two homegrown New Zealand brands, one unmissable collab. Once it’s gone, it’s gone.
What to Expect
Throughout the week, visitors to the YOUKNOW pop-up can look forward to:
- The exclusive YOUKNOW x SIX60 limited edition merch drop
- Daily giveaways
- Special guest appearances
- Plenty more surprises in store
Whether you’re heading to the SIX60 show, getting in some early winter shopping, or just keen to swing by and say hi, the YOUKNOW team will be on the ground all week long at The Crossing, Christchurch’s retail heart in the centre of the city.
Heading to the SIX60 Show? Park With Us
The Crossing Carpark on Lichfield Street is one of the closest car parks to One New Zealand Stadium, just under ten minutes’ walk from the venue. On event night (Saturday 16 May), arrive after 4:30pm to take advantage of our $15 event night parking rate.
Find out more about event parking at The Crossing →
We can’t wait to welcome YOUKNOW back to The Crossing. See you there!