YOUKNOW Pop-Up

We’re thrilled to announce that YOUKNOW is bringing its first South Island pop-up to The Crossing this September.

Founded in 2017 by Joe Webb, YOUKNOW began as a simple phrase used among friends to show support. That phrase was printed on a t-shirt, shared on social media, and quickly transformed into a full-fledged clothing brand. Built on the pillars of confidence, comfort, and community, YOUKNOW has grown into one of New Zealand’s most exciting and influential streetwear labels, known for its bold designs and authentic ethos.

Taking place on Saturday 13 and Sunday 14 September, the two-day event will bring music, culture, and exclusive surprises right into the heart of the city.

Visitors can look forward to:

• Exclusive giveaways for the first 50 people each day

• Special appearances by Stan Walker and guests

• A community run with local Christchurch group Non Runners Run Club on Sunday morning

• In-store surprises, exclusive drops, and more

The weekend also lines up with The Morning Shift’s Is That Us Live Tour at Christchurch Town Hall on Sunday night, making it a full weekend of community, culture, and connection in the city.

Event Details
📅 Saturday 13 + Sunday 14 September
⏰ Saturday 9am–6pm / Sunday 9am–5pm
📍 The Crossing, 166 Cashel Street, Christchurch

YOUKNOW have said, “Christchurch has been calling for a long time — we can’t wait to finally bring the YOUKNOW experience to the South Island. From giveaways to community runs, this weekend is about celebrating the culture and showing what YOUKNOW is all about.”

Join us at The Crossing for an unforgettable weekend with YOUKNOW — we can’t wait to see you there.