I Love Ugly

I Love Ugly is a premium fashion brand based in Auckland, New Zealand. Established on a foundation of art and the embodiment of creativity by Valentin Ozich, ILU has made a statement in Men’s streetwear internationally since 2008. In striving to push boundaries in the fashion space ILU expanded their range into Activewear. Launching at the beginning of 2025 they have developed a line that sits alongside their mainline range, aligning with a unified mission to creatively inspire their customers.

I Love Ugly logo or thumbnail
  • Shop A0.05 Ground
  • 14/166 Cashel St Christchurch
  • 021 181 9786
  • Visit Website
  • giftcards accepted

  • Opening Hours

    • Monday - Friday: 9:30 am – 5:30 pm
    • Saturday and Sunday: 10:00 am – 5:00 pm

  • Holiday Hours

    •

    The Crossing Presents Fashion for a Cure

    24 of Aotearoa's leading designers will unveil their Spring/Summer collections for a good cause.

    Find Out More

    Style, People & Purpose: Meet Chan from I Love Ugly

    Step into I Love Ugly at The Crossing and you'll find more than just great clothing - you'll find a team that genuinely cares.

    Find Out More