I Love Ugly

I Love Ugly is a premium fashion brand based in Auckland, New Zealand. Established on a foundation of art and the embodiment of creativity by Valentin Ozich, ILU has made a statement in Men’s streetwear internationally since 2008. In striving to push boundaries in the fashion space ILU expanded their range into Activewear. Launching at the beginning of 2025 they have developed a line that sits alongside their mainline range, aligning with a unified mission to creatively inspire their customers.

I Love Ugly logo or thumbnail
  • Shop A0.05 Ground
  • 14/166 Cashel St Christchurch
  • 021 181 9786
  • Visit Website
  • giftcards accepted

  • Opening Hours

    • Monday - Friday: 9:30 am – 5:30 pm
    • Saturday and Sunday: 10:00 am – 5:00 pm

  • Holiday Hours

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    Lace Up! Morning Run with I Love Ugly

    So set your alarm. Thursday 9th October, 7am. Meet at I Love Ugly. Bring your energy and your running shoes—they'll bring everything else.

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    Cup Week Style Takes Centre Stage

    When Metropol Magazine chose The Crossing for their Cup Week fashion shoot, the brief was simple: flirty yet refined with a contemporary edge.

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