Tees for a Cure: Five Days That Count
Event Details:
- When: 1–5 October 2025
- Where: The Crossing, Christchurch. Opening hours & parking information.
- What: Limited-edition designer tees supporting breast cancer research
- Featuring: 25 iconic New Zealand designers
- Impact: Every purchase funds vital breast cancer research
Supporting International Breast Cancer Awareness Month
Sometimes the most powerful statements come in the simplest forms. This October, twenty-five of New Zealand’s most celebrated designers have channeled their creativity into something extraordinary – limited-edition tees that carry a message far beyond fashion.
From 1–5 October, we’re excited to showcase these exclusive designs in our pop-up store, each one representing a designer’s personal commitment to change. As Breast Cancer Cure’s Christchurch Brand Partner through 2027, hosting this event feels like a natural fit. Picture walking through and discovering unique pieces you won’t find anywhere else – designs that speak to hope, resilience, and the belief that breast cancer research can transform lives.
What makes these tees special isn’t just their limited availability. It’s knowing that every purchase directly supports research that could protect the next generation. With 3,600 New Zealanders diagnosed with breast cancer each year, and one woman facing this diagnosis every three hours, the need for breakthrough research has never been more urgent.
Each designer approached this project differently. Some created bold graphics that celebrate strength and connection. Others chose subtle, meaningful details that spark conversations. What unites them all is the understanding that fashion can be a force for good – that a simple tee can carry the weight of hope and the promise of progress.
The timing feels significant. October marks International Breast Cancer Awareness Month, but this goes beyond awareness. It’s about action. It’s about people coming together to say that the current statistics – one in nine New Zealand women facing breast cancer in their lifetime – are not acceptable, and we’re going to do something about it.
Breast Cancer Cure has been funding research for over 28 years, and they’re the only New Zealand charity focused solely on finding a cure. When you buy one of these tees, you’re directly supporting the researchers working on breakthroughs that could change everything.
What makes this special is how accessible it is. Not everyone can attend a gala event or make a major donation, but most people can invest in a well-designed tee that supports something meaningful. It’s the idea that collective small actions create enormous impact.
The five-day format makes it easy to fit into your week. Pop in during your lunch break, grab a coffee and browse the collection – it’s the kind of meaningful purchase that fits perfectly into an ordinary day.
It’s a simple concept with real impact – community members supporting research that matters, one tee at a time.
Frequently Asked Questions
- What sizes will be available? We’ll have a range of sizes available, though specific sizing will vary by designer and style. Come prepared to find something that fits!
- Can I purchase online if I can’t visit in person? Check the Breast Cancer Cure website to see if online purchasing is available alongside our pop-up store.
- How much do the tees cost? Pricing will be available at the pop-up store, with all proceeds supporting breast cancer research.
- Will there be multiple designs from each designer? Each designer typically creates one design, though it may be available in different colours and styles.
- Can I see the designs before the event starts? The designs will be revealed at the pop-up store – part of the excitement is discovering what each designer has created!
- What payment methods are accepted? We accept cash, eftpos, and all major credit cards.
- Are the tees limited quantity? Yes, each design is produced in limited quantities, making them truly exclusive pieces.