Lace Up! Morning Run with I Love Ugly

• When: Thursday 9th October, 7am
• Where: Meet at I Love Ugly, The Crossing
• Distance: 5km (relaxed pace)
• What’s included: Free coffee, electrolytes, exclusive discounts, giveaways worth $400+
• Instagram: @activebyiloveugly

Community Run from The Crossing

There’s something special about watching the city wake up through the rhythm of a morning run. Before the shops open, before the coffee machines start humming, while the air is still crisp and full of possibility.

This Thursday 9th October, I Love Ugly is bringing Christchurch’s run community together for exactly that. Starting from their store here at The Crossing, they’re hosting a relaxed 5km run that loops through the city before returning to our precinct for coffee and conversation.

This isn’t about pace or performance. It’s about showing up—for yourself, for the community, for that version of you that deserves the effort. Whether running is part of your daily routine or you’ve been meaning to dust off those trainers, everyone’s welcome.

The timing feels perfect. I Love Ugly recently launched Active by I Love Ugly, their first dedicated activewear collection after twelve months of meticulous development. It’s an evolution that makes sense for a brand that’s always championed self-expression and confidence—fitness is simply another way to embody that philosophy.

After the run, participants will gather at Coffee Culture (right here at The Crossing, naturally) for a proper flat white and first access to the full Active range. Think exclusive discounts on performance wear that’s been rigorously tested, plus giveaways worth over $400 from partners including Elyte Hydration, Pure Sports Nutrition, O Studio, and Nothing Naughty.

It’s exactly the kind of event we love to see happen here. The Crossing has always been about more than retail—it’s about experience, community, and those moments where heritage architecture meets contemporary energy. Where you can move through laneways discovering something new, whether that’s a limited-edition collaboration or a morning run that becomes a regular ritual.

I Love Ugly is running similar events from their Auckland and Wellington stores too, building a nationwide community around movement and style. But there’s something particularly fitting about hosting it here in Christchurch, in a precinct that understands the power of new beginnings.

So set your alarm. Thursday 9th October, 7am. Meet at I Love Ugly. Bring your energy and your running shoes—they’ll bring everything else.