Ruby
New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm. From streetwear origins, RUBY has enchanted its audience under the direction of designer Deanna Didovich to become one of New Zealand's most exciting brands.
Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured. To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.
Opening Hours
- Monday - Friday: 9:30 am – 5:30 pm
- Saturday - Sunday: 10:00 am – 5:00 pm
Holiday Hours
RUBY Unveils its Reimagined Christchurch Home at The Crossing
After an eagerly anticipated redesign, RUBY has reopened the doors to its refreshed store, a space that feels both warmly familiar and entirely new.
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Fashion for a Cure 2025
Fashion for a Cure brought together 17 of New Zealand's top designers, hundreds of beautifully dressed guests, and a shared commitment to change – raising over $113,000 for breast cancer research.
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Cup Week Style Takes Centre Stage
When Metropol Magazine chose The Crossing for their Cup Week fashion shoot, the brief was simple: flirty yet refined with a contemporary edge.