Ruby


New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm. From streetwear origins, RUBY has enchanted its audience under the direction of designer Deanna Didovich to become one of New Zealand's most exciting brands.

Within mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful yet assured. To complement the RUBY wardrobe, the collections are enhanced with a growing selection of footwear, jewellery and accessories.

Ruby logo or thumbnail

  • Shop A0.06 Ground
  • 6/166 Cashel St Christchurch
  • (03) 377 3632
  • Visit Website
  • giftcards accepted
  • Opening Hours

    • Monday - Sunday: 10:00 am – 6:00 pm
    • Saturday - Sunday: 10:00 am – 5:00 pm
  • Holiday Hours (Standard)


  • RUBY | Pool House 2019 Collection


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    RUBY | 2018 Diary


    Start planning your 2019 social life with this gorgeous new diary from RUBY...

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    RUBY | Liam What Does Full Circle Mean – New Collection


    Liam brings life to Autumn/Winter 2019

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