What's Happening
  • Fashion
    • March 28, 2025

    Jamie Kay Debuts at The Crossing

     

    • Jamie Kay’s First New Zealand Store! Jamie Kay, a renowned children’s clothing brand originating from Canterbury, is set to open its very first New Zealand retail store at The Crossing in 2025.
    • High-Quality, Locally Designed Products: Known for creating timeless garments using organic cotton and exceptional materials, Jamie Kay designs are conceptualised in New Zealand and produced by a skilled international team, then shipped worldwide from Christchurch.
    • Little Loves Loyalty Programme: Customers will be able to take advantage of Jamie Kay’s popular Little Loves Loyalty programme in-store, gaining access to exclusive offers, early releases, and special perks.

     

    A new chapter is about to unfold at The Crossing, as beloved children’s clothing brand Jamie Kay prepares to open its very first retail store in Aotearoa.

    Born and based in Canterbury, Jamie Kay has earned an international following for its timeless designs and commitment to quality. In 2025, parents will be able to experience the full Jamie Kay collection in person, right in the heart of Christchurch. With thoughtfully curated clothing, their popular Little Loves Loyalty programme, and a beautiful in-store atmosphere, Jamie Kay’s arrival promises to bring something truly special to the boutique mix already thriving at The Crossing.

    Founded in 2013, Jamie Kay began with a simple mission – to create baby and children’s products that combine softness, beauty and practicality. From humble beginnings designing cot blankets for her own children, founder Jamie quickly discovered a growing community of parents who shared her love of quality materials and understated style. Today, the brand offers a full range of baby and children’s wear, crafted from organic cotton and designed here in New Zealand.

    Now, for the first time, New Zealand families can enjoy the Jamie Kay experience in person. The new store at The Crossing will bring the brand’s full seasonal collections to life – offering an inviting space to browse, discover, and connect. It’s more than just shopping; it’s about slowing down and savouring the joy of dressing little ones in thoughtfully made garments that last.

    Shoppers will also be able to join the Little Loves Loyalty programme in-store – a favourite among Jamie Kay’s online fans – offering rewards, early access to new releases, and member-only perks. Whether you’re searching for wardrobe staples or that perfect special occasion outfit, the new boutique will offer something for every little personality.

    Jamie Kay’s arrival continues The Crossing’s tradition of celebrating the very best in New Zealand fashion, design, and retail. As a locally grown brand with international reach, their story aligns beautifully with The Crossing’s own commitment to quality, creativity, and community.

    The official store opening date will be announced in the coming months – and it’s safe to say the anticipation is already growing. Until then, keep an eye on The Crossing’s channels for updates and sneak peeks.

    We look forward to welcoming Jamie Kay to The Crossing in 2025 – where heritage meets contemporary design, and every visit is a chance to discover something new.

    Visit the Jamie Kay website here: https://jamiekay.co.nz/